Scientific Program

Conference Series Ltd invites all the participants across the globe to attend International Conference on Artificial Intelligence, Robotics & IoT Paris, France.

Day 2 :

Keynote Forum

Tarek Saadawi

City University of New York, USA

Keynote: Artifi cial Immune System Based Approach to Cyber Attack Detection

Time : 09:30-10:15

Conference Series AI & IoT 2018 International Conference Keynote Speaker Tarek Saadawi photo
Biography:

Dr. Saadawi is Professor and Director of the Center of Information Networking & Telecommunications, City University of New York, City College (CUNY/CCNY).  He is current research interests are intersion detection systems and cybersecurity.

Abstract:

Cyber Attacks have been increaing at an alraming rate.   For example, the attack on DYN compnay on October, 2016 have resulted in the cutoff of Internet services in the North East of the USA. The Dyn company is an organization that controls many of the Domain Name Servers that service American domains. This widely successful attack utilized the now infamous Mirai – a nasty piece of malware that powers an extensive botnet largely populated by Internet of Things (IoT) devices.  Advancements in Internet of Things (IoT), wireless, advanced robotics, intelligent agents, cloud computing and other technologies, as well as reliance on 3rd party commercial-off-the-shelf software, will also increase the cyber-attack surface in systems and networks.

Given the ability of the human immune system to detect all infections and how the human body can be related to the complex network of interconnected systems that exist today, our proposal takes a biological approach to solving the network intrusion detection problem. Our proposed bio-inspired system for network intrusion detection makes use of the models that exist in immunology which has been abstracted to an area under artificial intelligence known as artificial immune system (AIS). The proposed system will be a combination of the immunology-developed theory of self-nonself (SNS), and danger theory (DT). The proposed system stems from our successful application of SNS and DT respectively to the detection of cyber attacks that originate from external networks. Our proposed system will be detecting cyber-attacks that originate from both inside and outside a communication network.

Keynote Forum

Pasi Hurri

BaseN Corporation, Finland

Keynote: Intelligent spimes - future of the digital fabric of reality

Time : 10:15:11:00

Conference Series AI & IoT 2018 International Conference Keynote Speaker Pasi Hurri  photo
Biography:

Since establishing BaseN Corporation in 2001, Pasi Hurri has been holding the position of Chief Executive Officer. Mr. Hurri is an expert speaker and senior Member of IEEE as well as a visiting lecturer at several Universities. Prior to founding BaseN, Mr. Hurri spent more than a decade in senior technology management positions. He presided the engineering effort of the KPNQwest Eurorings network, then the largest pan-European carrier transporting more than 50% of the Internet traffic. Within Ahlstrom Corporation Mr. Hurri managed the creation of a global IP network in the early 90`s.

Abstract:

AI and IoT are changing the way in which organizations innovate and control their processes, products and services. Spimes build the perfect base for evolving AI applications which enable the transformation from physical products to services and further allow for easy mass customization.

 

Keynote Forum

Michaelene Holder March

Director of Governence, NHS, UK

Keynote: Internet of Things (IoT) Technologies have Revolutionary Impact on Healthcare

Time : 11:20-12:05

Conference Series AI & IoT 2018 International Conference Keynote Speaker Michaelene Holder March photo
Biography:

Mrs Holder-March, is a goal driven healthcare executive with over 31 years of leadership and training experience. She is also well known and respected in the UK and USA for her professionalism, her vast experience and portfolio of managing Corporate & Clinical Governance, Information Governance, Risk Management, Operations, System Resilience, Claims, Audit and Health and Safety in both the public and private healthcare sector. Drawing on her experience working with a wide range of companies of all sizes, from all sectors, Michaelene is an enthusiastic and inspirational coach, also a strategic advisor in the reorganising companies and advising CEOs and senior management, specialises in revitalising companies, ensuring that business objectives are achieved through having the right people in the right roles. This can involve developing a new vision and mission for a company, coaching and developing senior managers, creating or restoring focus on wealth creation and managing organisational culture as well as identifying and developing key people and high performance teams.
Michaelene Gail Holder-March is a qualified teacher, nurse & midwife with registrations both in the UK & USA; she also holds a LLB and MBA in Management. Michaelene Holder-March is a strong advocate of hands-on, inquiry based learning, she actively involves herself in a variety of charitable community service, mentoring /coaching others to follow her lead. Today Michaelene Gail Holder-March is an executive director of Operations, System Resilience and Nursing at one the UK biggest NHS providers.

Abstract:

Technology is swiftly changing the landscape of care and delivery frameworks whereby healthcare organisations can now help patients through the utilisation of Internet of Things (IoT) technologies / systems to improve patients’ health outcomes and experiences by using rich health data and insights to enable a holistic patient diagnosis. Globally healthcare organisations are unconsciously challenged to keep stride with patient behaviour and expectations for digitally mobile and accessible systems of care.
Internet of Things (IoT) technologies has certainly revolutionised the management of patients. This healthcare environment has seen numerous (IoT) applications in healthcare from self-management devices, automated pharmacy dispensers, wearable devices ( e.g. fitness trackers, sleep management) remote monitoring to smart sensors keep track of newborns (paediatric and maternity units) and medical device integration. Internet of Things (IoT) certainly has the prospect of keeping patients away from emergency rooms, wards and outpatients clinics whilst safeguarding clinical safety and doctor’s treatment and care planning. According to the results of the recently launched 2017 Global Customer Experience Benchmarking Report is that 59% of healthcare and pharmaceutical organisations can track customer (read patient) journeys. Just 5% have all their patient contact channels connected (this will increase to 46% within the next two years). The data from IoT intuitively presents an opportunity for healthcare organisations to learn, have real-time insight and use the emerging trends to inform strategic and operational decisions organisational wide whilst attracting investors. However in regards to the management of complex illnesses, Internet of Things (IoT) technologies has stimulated patients to be more active in monitoring their individual health which is of great benefit to the patient family, carers and wider population. The Internet of Things (IoT) Technologies wearable devices which may be worn as a wristband are available to track exercise, sleeping patterns and vital signs such as heart rate, pulse, respirations and blood pressure enabling patients to monitor their own progress or performance, and then transmit their health data back to their healthcare provider for treatment plan and review of care. This is handing patient the keys of “health ownership” and empowering patients to act and take full control of their health whilst healthcare practitioners can monitor conditions and administer appropriate treatment. The consumer market is saturated with consumer tracking devices that also support health and wellbeing example smoking, fertility, blood glucose and weight loss are aiding the global vision to give the public the choice to determine their health outcomes.
There are hurdles for healthcare organisations in regards to the deployment of Internet of Things (IoT) Technologies this includes the lack of interoperability with current patient record electronic system, suppliers accountability for failures, data storage, consent and data sharing, password protections and the management of the multiple connected devices from various suppliers. Other published hurdles are the tremendous quantity of hospital and multiple streams of patient data from various devices and readiness for the hospitals information technology departments to manage data security, compliance with information governance, data regulations and cyber security which are to be risk managed on a daily basis. Despite the hurdles the benefits of fully embracing Internet of Things (IoT) Technologies within healthcare is a welcome advancement in modern healthcare.

Keynote Forum

Michaelene Holder March

Director of Governence, NHS, UK

Keynote: Internet of Things (IoT) Technologies have Revolutionary Impact on Healthcare

Time : 11:20-12:05

Conference Series AI & IoT 2018 International Conference Keynote Speaker Michaelene Holder March photo
Biography:

Mrs Holder-March, is a goal driven healthcare executive with over 31 years of leadership and training experience. She is also well known and respected in the UK and USA for her professionalism, her vast experience and portfolio of managing Corporate & Clinical Governance, Information Governance, Risk Management, Operations, System Resilience, Claims, Audit and Health and Safety in both the public and private healthcare sector. Drawing on her experience working with a wide range of companies of all sizes, from all sectors, Michaelene is an enthusiastic and inspirational coach, also a strategic advisor in the reorganising companies and advising CEOs and senior management, specialises in revitalising companies, ensuring that business objectives are achieved through having the right people in the right roles. Michaelene Gail Holder-March is a qualified teacher, nurse & midwife with registrations both in the UK & USA; she also holds a LLB and MBA in Management. She is a strong advocate of hands-on, inquiry-based learning, she actively involves herself in a variety of charitable community service, mentoring /coaching others to follow her lead.

Abstract:

Technology is swiftly changing the landscape of care and delivery frameworks whereby healthcare organisations can now help patients through the utilization of Internet of Things (IoT) technologies / systems to improve patients’ health outcomes and experiences by using rich health data and insights to enable a holistic patient diagnosis. Globally healthcare organisations are unconsciously challenged to keep stride with patient behaviour and expectations for digitally mobile and accessible systems of care.

There are hurdles for healthcare organisations in regards to the deployment of Internet of Things (IoT) Technologies this includes the lack of interoperability with current patient record electronic system, suppliers accountability for failures, data storage, consent and data sharing, password protection and the management of the multiple connected devices from various suppliers. Other published hurdles are the tremendous quantity of hospital and multiple streams of patient data from various devices and readiness for the hospitals information technology departments to manage data security, compliance with information governance, data regulations and cyber security which are to be risk managed on a daily basis. Despite the hurdles, the benefits of fully embracing Internet of Things  (IoT) Technologies within healthcare is a welcome advancement in modern healthcare.

Conference Series AI & IoT 2018 International Conference Keynote Speaker Michaelene Holder March photo
Biography:

Mrs Holder-March, is a goal driven healthcare executive with over 31 years of leadership and training experience. She is also well known and respected in the UK and USA for her professionalism, her vast experience and portfolio of managing Corporate & Clinical Governance, Information Governance, Risk Management, Operations, System Resilience, Claims, Audit and Health and Safety in both the public and private healthcare sector. Drawing on her experience working with a wide range of companies of all sizes, from all sectors, Michaelene is an enthusiastic and inspirational coach, also a strategic advisor in the reorganising companies and advising CEOs and senior management, specialises in revitalising companies, ensuring that business objectives are achieved through having the right people in the right roles. Michaelene Gail Holder-March is a qualified teacher, nurse & midwife with registrations both in the UK & USA; she also holds a LLB and MBA in Management. She is a strong advocate of hands-on, inquiry-based learning, she actively involves herself in a variety of charitable community service, mentoring /coaching others to follow her lead.

Abstract:

Technology is swiftly changing the landscape of care and delivery frameworks whereby healthcare organisations can now help patients through the utilization of Internet of Things (IoT) technologies / systems to improve patients’ health outcomes and experiences by using rich health data and insights to enable a holistic patient diagnosis. Globally healthcare organisations are unconsciously challenged to keep stride with patient behaviour and expectations for digitally mobile and accessible systems of care.

There are hurdles for healthcare organisations in regards to the deployment of Internet of Things (IoT) Technologies this includes the lack of interoperability with current patient record electronic system, suppliers accountability for failures, data storage, consent and data sharing, password protection and the management of the multiple connected devices from various suppliers. Other published hurdles are the tremendous quantity of hospital and multiple streams of patient data from various devices and readiness for the hospitals information technology departments to manage data security, compliance with information governance, data regulations and cyber security which are to be risk managed on a daily basis. Despite the hurdles, the benefits of fully embracing Internet of Things  (IoT) Technologies within healthcare is a welcome advancement in modern healthcare.

  • Quest for Artifi cial Intelligence: Dreams and Dreamers | Knowledge Based Systems | Natural Language Processing | Big Data Analysis | Modern Artifi cial Intelligence | Landmarks in The Development of Robotics | Evolutionary Robotics | Components of Robot | How Robots Changing Our Life | Robots: Reaching Space | A Brief History of Internet | Importance of Modelling and Simulation in The Internet of Things(IoT)
Location: Rome
Speaker

Chair

Falah Ali

University of Sussex, UK

Session Introduction

Alexander Ipfelkofer

Blizzard Entertainment, France

Title: The Way AI & Robotics has changed the Gaming World
Speaker
Biography:

Alexander is a game industry veteran with a background in Linguistics and Philology as well as Programming and Quality Assurance. He is currently a Test Manager at Blizzard Entertainment. In the early 90s Alexander did a three-year apprenticeship and became a state certified programmer in Germany, then went on to study German Linguistics and English and American Philology at the FAU in Erlangen-Nuremberg, before entering the gaming industry and Quality Assurance in particular.In his capacity as a Test Manager, his work includes evaluating, exploring test automation opportunities in regards to creative Localization QA.

Abstract:

AI and Robotics have influenced the way games are designed and played over the past decades, from the early days of scripted behaviour to procedurally created content up to player modelling via neural networks and evolutionary algorithms. We take a brief look at AI and Robotics in games, player models and modern game turing tests with deep reinforced learning, which changed and keep changing the way we interact with, design and test games. Today’s cognitive services such as speech recognition, natural language understanding and computer vision among others have already led to amazing success with difficult games such as Go and StarCraft, although winning still poses a challenge regarding the latter, for now...

 

Speaker
Biography:

Casper Smeets is the Ecosystem Director at Rockstart for the Digital Health Accelerator. Casper has 10 years of experience as an entrepreneur and intrapreneur. He uses this experience to help health startups and healthcare pioneers to scale their health innovations faster, together. In his role at Rockstart he has experienced how difficult it can be to accelerate innovations in healthcare, but also how to successfully implement innovations. Today, he shares his principles of accelerating digital health startups. Additionally, he has co-initiated the Dutch Digital Health Challenge and the Inspire Summit to further strengthen the Dutch digital health ecosystem.

 

Abstract:

Rockstart, one of Europe’s first multi-vertical startup accelerators, was founded in Amsterdam in 2011 with a goal to provide startups with access to the market, capital, knowledge, and community. Since then Rockstart has become the specialist in building entire ecosystems around specific domains—such as Digital Health, Smart Energy, and Artificial Intelligence. Rockstart is actively building up entrepreneurial infrastructures around the world with its acceleration verticals, as well as early-stage startup programs, Rockstart Impact and Rockstart Launchtrack. Since the inception, Rockstart has invested in more than 100 startups and supported them in their journey to raise more than €62 million and hire more than 630 people. Rockstart is an international team of 40+ professionals dedicated to support and empower startups to become scalable and change their world for the better.

Applications are open for the second edition of the only AI accelerator in Europe to support the next wave of entrepreneurs to innovate. Our program helps startups build their AI solutions and scale along some of the top leading partners in their industries such as Vodofone Ziggo, NVIDIA, Radbound UMC, JADS University and more.

Speaker
Biography:

Dr. Xiaowen Chu is an Associate Professor in the Department of Computer Science, Hong Kong Baptist University. He is also the director of High Performance Cluster Computing Centre of HKBU. Dr. Chu received his Bachelor degree in computer science from Tsinghua University, P. R. China, in 1999, and the Ph.D. degree in computer science from the Hong Kong University of Science and Technology in 2003, respectively. His current research interests include distributed and parallel computing, cloud computing, and also computer networks and wireless networks. He has published more than 150 research papers in a variety of international journals and conferences. He is serving as an Associate Editor of IEEE Internet of Things Journal, and IEEE Access.

 
 

Abstract:

Deep learning frameworks have been widely deployed on GPU servers for deep learning applications in both academia and industry. In training deep neural networks (DNNs), there are many standard processes or algorithms, such as convolution and stochastic gradient descent (SGD), but the running performance of different frameworks might be different even running the same deep model on the same GPU hardware. In this paper, we evaluate the running performance of four state-of-the-art distributed deep learning frameworks (i.e., Caffe-MPI, CNTK, MXNet and TensorFlow) over single-GPU, multi-GPU and multi-node environments. We first build performance models of standard processes in training DNNs with SGD, and then we benchmark the running performance of these frameworks with three popular convolutional neural networks (i.e., AlexNet, GoogleNet and ResNet-50), after that we analyze what factors that results in the performance gap among these four frameworks. Through both analytical and experimental analysis, we identify bottlenecks and overheads which could be further optimized. The main contribution is that the proposed performance models and the analysis provide further optimization directions in both algorithmic design and system configuration.

 

Susan Johnston

Select Services Films Inc, USA

Title: Workshop on Virtual Reality as New Media
Speaker
Biography:

Susan Johnston, known as a Media Futurist, is President of Select Services Films, Inc. a certified DBE multiple award winning production company. Susan founded the critically acclaimed New Media Film Festival in 2009.  The festival honors stories worth telling by bridging story and technology with innovative mediums and ever changing delivery platforms.

Susan is a pioneer in media with many 1st production and industry innovations including: 1st live stream HD talk show, 1st to screen AI created content, 1st to offer Emmys Consulting and Broadcasting, 1st to show VR as a collaborative experience , etc.

Prior to relocating to Los Angeles in 2000, Susan, a New England native, worked with the Providence & Rhode Island Film Commissions over five years to build the infrastructure still in use today. She developed Context Media Studios International production capabilities as well as garnered funds before Senate Committee hearings and helped facilitate the 25% tax incentive for investors of films in Rhode Island.

Abstract:

AI & IoT, New Media, It’s not only changing the way we use media, but also the quality of people’s lives. It’s already being used in a number of different industries, from education to business and even real estate. We will discuss this evolution and how LBE’s, 360, AR, VR, MR, AI, Mobile, Social, Streaming, Gaming, Real Time CG, HCap, Room Scale, Holograms, HCap, room scale, holograms are changing the paradigm. In addition we will screen cutting edge – innovative content utilizing in some of these sectors.

We will discuss innovative mediums being utilized today and how constant emerging technology is changing how we experience content. As stories are part of media, we will explore storytelling thematically by technology utilized through innovative content by screening “cutting edge” (Huffington Post) world premieres programmed in June at New Media Film Festival so you can experience the merging of content and technology.

Speaker
Biography:

KyuTae Ahn, is one of the early supporter of several block chain project from 2015,  Huge communication with blockchainer and block chain communities. He was made cryptography chip (SoC) in 20years ago, when he was a students of master course. It will be the base science of securities and further block chain researches. Especially, He is interested on applying block chain technologies to IoT, which is very light sensor devices, and to Fair Creative Contents Industry with backend platforms.

He researching and developing big themes block chain smart contract application machine on IoT and XR(eXtensible Reality) Streaming platforms, which is Super Ultra High-resolution Video contents will be tiled , cognitive and weighted streaming and it will scalable and more effective bandwidth usage than current streaming systems. Its' streaming base on adaptive streaming, which MPEG-DASH and HLS.

He is also a patent owner, developer, miner, and block chain enthusiast. Before Founding His Company , trust farm, He has 18 years of expertise as a global broadcaster of integrated development; product manager of UHD streaming service at LG electronics; and co-operation with BBC, Ziggo, Netflix, YouTube, and CJ.

Abstract:

The Innovation of high technology does not make most of human being’s utopia life. However, like as nature, if Internet of Everything (IoE) has independent and unique intelligences, and connected peer to peer, behaviour securely then this kind of technologies can trigger a revolutionary and paradigm change that can contribute to most of human beings utopia life.

Now, we are facing a very critical season, how to directing the AI and IoE technology.

  • Ethics of Artifi cial Intelligence | Intelligent Automation | The Coming Future of AI | Robots: Reaching Space | Robots: Saving Our Life | Robots in Industry | Robots: Unsolved Questions | What the Future Holds? | Internet: Making People and Cities Smart | IoT and Globalization | Cyber Security: Threat & Road Ahead | Where We Are Heading
Location: Rome
Speaker

Chair

Ali Alouani

Tennessee Technological University, USA

Session Introduction

Joy Chen

Da-Yeh University, Taiwan

Title: Apply the MRC/SC Schemes and Belief Propagation Algorithm to TM in the Deployment of IoT System

Time : 12:05-12:40

Speaker
Biography:

Joy I. Z. Chen was born in Taiwan. He received his B.S. degree in electronic engineering from National Taiwan Technical University, Taipei, Taiwan, in 1985ï¼› M.S. degree in electrical engineering from Da-Yeh University, Chang Hua, Taiwan, in 1995; and the Ph. D. degree in electrical engineering from National Defense University, Tao-Yuan, Taiwan, in 2001. He is currently a distinguished professor in the Department of Electrical Engineering at Da-Yeh University, Chang-Hua Taiwan R.O.C. Prior to joining the Da-Yeh University faculty, he worked at the Control Data Company (Taiwan) as a technical manger from September 1985 to September 1996. His research interests include wireless communications, communication theory, communication statistics, and technical spread spectrum.        

 

Abstract:

To govern the interaction and the development of applications over the IoT (internet of things) environment without considering the security is still a concerned issue nowadays. The study on huge of security issues relevant to the application layer of IoT is becoming urgently. On the other hand, it is important for addressing the development of security algorithm to protect the IoT system from malicious attack. In this article, a fusion diversity scheme adopts both MRC (maximum ratio combining) and SC (selection combining) schemes with BF (belief propagation) algorithm are proposed. In MRC stage, specified parameters first extracted and before combined with the control information they weighted by one estimation value. The fused information results from MRC forward to the SC to generate the final trust value for making the decision. However, there is a final stage of BF adopted as the role provides with a guaranteed QoS over IoT architecture. The simulation results from experiments deployed with physical assessment show that the security has more reliability after the fusion of MRC/SC schemes and BP (belief propagation) algorithm for the TM procedure. In fact, there are many existing traditional solutions developed to count different attacks for the computer network or for each layer of the internet. For example, the encryption of information used for confidentiality and there are many other most popular cipher algorithms, such as RSA (Rivest Shamir Adleman), ECC (error correlation code), AES (advanced encryption standard), 3DES (triple data encryption algorithm). Based on the aforementioned points that motivates the paper propose an algorithm to fuse the scheme of TM with a famous linear diversity method, MRC (maximum ratio combining), for IoT security. The proposed fusion diversity scheme is more reliable in terms of security validated by the simulation. Alternatively, the reducing QoS degree for the requester is the penalty.

Sourav Rout

Telenet, Belgium

Title: Data Governance in IoT : Organization Preparednes

Time : 12:40-01:15

Speaker
Biography:

Sourav Rout is a senior management professional, having worked for most part of his decade-old career in telecommunications, with additional exposure to cyber security and data science industries. Currently with the Telenet Group in Brussels, he contributes to the Internet of Things initiative, long-term technology strategy and enhancing operational excellence. His experience spans strategy, analytics, partnerships and business process management.

Sourav obtained the MBA from the Indian Institute of Management Bangalore and MS in Telecoms from Telecom ParisTech, France. Happily married, he finds strength in the company of his wife and they enjoy taking long walks and listening to music.
 

Abstract:

The Internet of Things is causing a proliferation of heterogenous data acquisition points (such as devices and sensors). As companies struggle to understand and make use of the data so acquired for sustained growth and monetization, governance of this data holds key. Not all the data is good or usable; and not every data will be used.

It is important for companies to understand why they need the data they want to acquire, how will they treat this data and who will use them. This presentation touches upon the organizational preparedness with regards to data processing and utilization, and outlines the challenges companies face in framing a data governance model. It then goes on to propose a template framework that can be utilized.

Finally, with the help of key uses cases (in telecoms) built around AI and Machine Learning, the author emphasizes on the need of having a well structured data governance policy that help build up such use cases that facilitate maintaining competitive advantage and customer delight.

Hansal Shah

Pandit Deendayal Petroleum University, India

Title: Classifi cation of VoIP packets and Network Anomaly Detection using Fuzzy Logic

Time : 02:15-02:50

Speaker
Biography:

Hansal is a Computer Science and Engineering student who has completed his 2nd year from Pandit Deendayal Petroleum University. Multidisciplinary research topics interest him. He is a cisco certified network associate (CCNA) and a cisco certified network professional (CCNP) in routing and switching. He is a fellowship holder of the premier research scholarship of India—the KVPY Fellowship. He has presented more than 3 papers in reputed conferences at national level and has been helpful to multiple fellow students for their research interests. He is also a co-founder of an IT based start-up that is under incubation under central government funding scheme.

Abstract:

To solve these problems we have tried to mount a fuzzy logic based inference system to classify the queuing-incoming packets (voice, video and text). Network management is becoming increasingly essential with the acute rise in the number of applications that use computer networks and the advent of ubiquitous internet access. Thus availability, integrity and competency of computer networks becomes a priority today and a crucial resource to be managed. To assess the effectiveness of these networks, the traffic parameters need to be analysed.

This paper attempts to apply a fuzzy logic scheme --based on descriptors like energy, centrality, concentration etc. to recognise whether an instance represents an anomaly or not. Indeed the paper proposes an intelligent system with the capability to monitor the network's traffic (specifically VoIP) flow. The proposed anomaly detection system exposes network problems autonomously issuing alarms when a possible problem is present.

 

Susan Johnston

President, Select Services Films, UK

Title: A Video Presentation on AR, AI & Apps

Time : 02:50-03:25

Speaker
Biography:

 

Susan Johnston, known as a Media Futurist, is President of Select Services Films, Inc. a certified DBE multiple award-winning production company. Susan founded the critically acclaimed New Media Film Festival in 2009.  The festival honors stories worth telling by bridging story and technology with innovative mediums and ever changing delivery platforms.

Susan is a pioneer in media with many 1st production and industry innovations including: 1st live stream HD talk show, 1st to screen AI created content, 1st to offer Emmys Consulting and Broadcasting, 1st to show VR as a collaborative experience , etc.

Prior to relocating to Los Angeles in 2000, Susan, a New England native, worked with the Providence & Rhode Island Film Commissions over five years to build the infrastructure still in use today. She developed Context Media Studios International production capabilities as well as garnered funds before Senate Committee hearings and helped facilitate the 25% tax incentive for investors of films in Rhode Island.

 

Abstract:

Artificial intelligence is the use of computer systems to develop systems that can perform human tasks, and mimic humans for example through Visual perception, speech recognition, language translation and decision-making processes. Artificial intelligence is key to the development of media businesses, where an example of Google assistant is now a familiar feature in most business. In the digital media, Artificial intelligence tools can be used to differentiate different publishers in a crowded market by sending the correct message to the right clients at the set time. Media companies currently use Facebook and Google to transmit news information; this has enabled the businesses to fight fairly on the same platform. The digital media then provides to the user's relevant news that they desire at that time, like when you want to buy a new phone the systems can select a list and give you better options to choose from as from low prices to those discounted (Iliopoulos, 2017).

Currently, Artificial Intelligence is being used on programmatic media where they are using a demand-side platform (DSP) such as Google DoubleClick Bid Manager. Some of the keys feature brought to the business by Artificial Intelligence includes simplified procurement and buying process, real-time reporting, automated budget, and real-time bidding models that all contribute towards improving business performance. What it has is also implemented in doing business analytics and business engineering, where the media like social media will act as a workbench to collect user information of preferences and choices; it will also analyze the business competitiveness in the markets and lastly compare the business with other important companies of similar types. From the data collected the business can easily strategize or re-strategize on their business goals and work towards making more profits (Porter, 2018).

Artificial Intelligence tools used currently in the media include the: -

1.      Google AdWords that optimizes the search engines such that using machine learning technology adverts will be displayed that might interest the users, based on their keywords, search item or device and your location.

2.      Google Analytics and Pave AI are used for business analytics where they can analyze user data and give a plan to perform a strategic action. Pave AI uses graphs and charts to recommend actions and recommendations.

3.      Facebook AI research helps communities to understand the importance of system automation and use of AI influenced advertisements.

Future impacts of AI to the media includes increases in job performances, reduced time of performing transactions and association of robots and humans working together to achieve organizations objectives. Other contributions of AI are the reduction in menial and tedious jobs and physically strenuous tasks. But all are not positive; some of the disadvantages include loss of employment by a replacement for more useful machines.

In conclusion, AI is key to the next phase of media where the business will compete in the similar platform with no bias, as long as they stick to the required rules and guidelines. Companies need to use the media to market themselves and their brands out there for others to see and make their conclusions on the products.